Thats me as a baby, with my dad. He's the reason I started Tidetreats. He was trying to lose weight, but he had one kryptonite: Choco Donnies.

You probably don’t know what those are, and honestly, no one should. They're those ultra-processed, chocolate-covered mini donuts you find at 7-Eleven. My dad couldn’t resist them. He’d down three before I could blink.

I kept telling him to switch to protein bars, but let’s be real; going from gas station donuts to chalky health snacks? That’s too big of a leap.

He needed something that felt indulgent, but actually did his body some good.

So I got to work.

I didn’t know exactly what I was doing at first, but I started experimenting. After months of trial and error, I landed on the perfect solution: a protein-packed crispy rice bar that delivers the sweet satisfaction of a treat, with the fuel his body actually needs.

Six months of R&D, branding, and many sleepless nights later, Tidetreats was born.

We make functional snacks that actually taste good. For people like my dad, and maybe people like you—who don’t want to choose between enjoying their food and fueling their goals.