Why Proper Nutrition Is Crucial After 40 — And How You Can Stay Strong, Energized, and Feeling Young

Turning 40 used to come with a lot of limiting beliefs:

👉 "You’re over the hill."
👉 "Time to slow down."
👉 "It’s normal to feel tired and sluggish."

Forget that.

You don’t have to settle for low energy, achy joints, or creeping weight gain. In fact, with proper nutrition, your 40s, 50s, and beyond can be your strongest, most active years yet.

At Tide Treats, we believe that good nutrition after 40 is one of the most powerful levers you have to stay healthy, strong, and full of life. Here’s why it matters — and what we’ve got coming to help you do it.

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Why Nutrition Gets More Important After 40

Once you hit 40, a few changes happen under the hood:

• Muscle mass declines naturally (~1% per year if not addressed)

• Metabolism slows slightly, making it easier to gain fat

• Gut health and digestion can become more sensitive

• Hydration becomes even more important for energy and performance

That’s why dialing in your nutrition is critical. The right habits can help you:

✅ Preserve and build lean muscle
✅ Maintain a healthy metabolism
✅ Support gut health and digestion
✅ Stay hydrated and energized
✅ Fight inflammation and feel your best

In other words: you can keep doing what you love — whether that’s hiking, biking, lifting, playing with grandkids, or traveling — without feeling old or run-down.

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The Core Nutrients You Need After 40

Here’s where most people 40+ fall short — and where we’re stepping in to help:

1️⃣ Protein

As you age, your body becomes less efficient at using dietary protein to maintain muscle. That means you actually need more protein, not less.

👉 Aim for at least 25–30g of high-quality protein per meal.

Our protein powders and protein crispy rice treats make hitting your protein targets easy — and delicious.

2️⃣ Probiotics

Gut health affects nearly everything: digestion, immune function, energy, and even mood. After 40, gut microbiomes often shift in ways that make bloating, gas, and irregularity more common.

That’s why probiotics are part of our lineup — to support a happy gut and smoother digestion, so you can feel great every day.

3️⃣ Electrolytes

Dehydration hits harder as we age. It impacts energy, focus, muscle function, and recovery. And no — plain water isn’t enough if you’re active.

Our upcoming electrolyte sticks will help you stay hydrated the smart way, with a balanced mix of sodium, potassium, and magnesium.

4️⃣ Fiber + Blood Sugar Support

Fiber helps with digestion and blood sugar regulation — both critical for staying lean and energized.

Our protein bars are high in fiber, so you can snack without the blood sugar crash that comes from empty carbs.

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You Don’t Have to Slow Down

Too many people 40+ accept feeling older as inevitable. But the science is clear: with proper nutrition, you can thrive at any age.

At Tide Treats, we’re building products that help you:

• Hit your protein goals to preserve strength

• Support a healthy gut with probiotics

• Stay hydrated and energized with electrolytes

• Snack smarter with high-fiber, high-protein treats

Because you’re not slowing down — and neither are we.

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Ready to Feel Strong and Energized?

Whether you’re new to nutrition or just looking for products that fit your goals and lifestyle, we’ve got your back.

👉 Check out our protein bars and powders today
👉 Stay tuned for probiotics and electrolytes coming soon

Your 40s and beyond? They can be your best years yet.
Let’s make sure your nutrition supports that.